- the premiere of the new original series “Iyanla Fix My Life” with life coach Iyanla Vanzant landed 1,136,000 million viewers ranking #2 in its time period in W25-54 among all ad-supported cable networks. The premiere, which featured “Basketball Wives” star Evelyn Lozada, continued ratings momentum with part two (on Sunday, Sept.) with 1,590,000 million total viewers, ranking #3 in its time period among ad-supported cable in W25-54 and W18-49. The Sunday episode also ranked #1 in the time slot across all broadcast and cable with African-American W25-54 (9.66) and W18-49 (9.12). (Basically, the two night premiere is the network’s #1 series debut ever, ranking #2 (W25-54) in all of cable in time period on Saturday.)
- The return of popular original series “Welcome to Sweetie Pie’s” (Saturday, Sept. 15 at 9 p.m.) also hit an all-time series high with 932,000 total viewers. The series ranked #4 in its time period among ad-supported cable W25-54 and #1 across all broadcast and cable in all key African-American demos (4.76 W25-54, 3.55 W18-49, and 766,000 total viewers).
- “Oprah’s Next Chapter” (Sunday, Sept. 16 at 9 p.m.) featuring Opra’s interview with R&B artist Usher garnered 1,520,000 million viewers ranking #3 in its time period in W25-54 and W18-49 among all ad-supported cable. The series ranked #1 in the time period across all broadcast and cable in key African-American demos (8.94 W25-54, 8.05 W18-49).
- OWN’s Sunday morning series “Super Soul Sunday” is at its highest to date, up +158% over its season average
An Oprah Fanatic Joane’ McAfee aka JustShutupJoane had this to say:
I’M SO HAPPY FOR MY FAIRY GOD MOTHER OPRAH!!! I knew she wouldn’t let OWN fail, and the shows and interviews the network has done are only getting better! Congratulations to everyone involved!